Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
Latest Breaking News
General Discussion
The DU Lounge
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
NBCUniversal, Fox, Turner And Viacom Unite Around TV Ad Standards
NBCUniversal, Fox, Turner and Viacom reached a multi-year agreement to work together to provide advertisers with advanced tools to more precisely target television audiences.
Today’s partnership, announced ahead of the television Upfront ad buying season, will marry NBC’s sophisticated Audience Studio data with Open AP, a platform that allows advertisers to create targeting parameters and reach the same audience across television networks.
“We have spent the last four years developing the industry’s best tools to empower advertisers to target their marketing campaigns to desired audiences,” said Krishan Bhatia, NBCUniversal’s executive vice president of business operations at strategy. “We’re excited to unleash the capabilities of our Audience Studio for the rest of the industry.”
Television networks have been investing in precision ad targeting and automation to compete with their digital rivals. But ad buyers, who have been excited about the potential of moving beyond buying broad demographics, have been frustrated because each network tends to use its own ad products and sources of data.
http://deadline.com/2018/04/nbcuniversal-fox-turner-viacom-unite-around-tv-ad-standards-1202367502/
2 replies
= new reply since forum marked as read
= new reply since forum marked as read
I have "On Demand" which I PAY FOR - so I can have the privilege of 'Fast Forward' function disabled so no screening out commercials.
I watch many shows LIVE, and those commercials are background noise while we do other things. Like we have been doing all of our lives!
Targeted advertising demographics which we are forced to see or watch based on viewing and buying habits our service providers "monitor" is way beyond our original deal.
Shows that merit viewership demonstrated quality and popularity, and advertisers paid to support those shows in part - and get their product exposed to the most people.
What they are doing now is bullshit. 
