AirBnB to become a New York City Marathon sponsor

[hrmjustin]

Dana Rubinstein

The New York Road Runners, the club that mounts the New York City Marathon every fall, sent an email today to members and marathon participants announcing a multi-year partnership with the home-rental website AirBnB.

The event, the largest marathon in the world, draws 50,000 runners, many of them from out of town and with families in tow.

A few years ago, an economic impact study conducted by the club found the event generated $65 million in revenue for the hospitality industry.

AirBnB, which allows visitors to rent apartments and houses directly from tenants or landlords, poses a threat to the city's existing hospitality industry.

http://www.capitalnewyork.com/article/city-hall/2014/07/8548407/airbnb-become-new-york-city-marathon-sponsor