The fundraising totals for 2013 will be used as one indicator of what type of support each candidate for Gov. has. This is from an article from 3 weeks ago:
http://www.sfgate.com/news/article/Milestones-loom-for-Dem-gov-hopefuls-in-2014-5084341.php#src=fb
"Businessman Tom Wolf, a former state revenue secretary, announced earlier this month that his campaign had raised $2.9 million in addition to the $10 million of his own that he has pledged to pump into the campaign. None of the other campaigns made similar disclosures.
"The fundraising is going to be what drives our ability to communicate with voters" in TV ads, but is not necessarily an indicator of electoral success, said Mark Nevins, a campaign spokesman for Rob McCord, the state treasurer. Still, he said, "it is a perception game and you never want to be on the wrong side of the perception."
U.S. Rep. Allyson Schwartz, who claims to have the early lead and transferred $3 million from her past campaigns into the current one, has played down expectations of a large fundraising total and said she expects to be outspent by Wolf and McCord."