The art of the rebrand: Can South Carolina Democrats change their image?
WASHINGTON — What do Democrats have in common with bars of soap?
For the purposes of developing their brands, plenty, according to David Srere.
As the co-CEO and chief strategy officer at the global brand agency firm Siegel+Gale, Srere says any entity’s credibility, likability and staying power boils down to the same things: “What do you stand for? How are you different? And why should anybody care?”
It might be food for thought for Democrats around the country who are stuck in limbo trying to get back on top after a series of demoralizing defeats.
South Carolina Democrats, whose candidate Archie Parnell lost to Republican Ralph Norman in the 5th Congressional District special election by a mere 3.2 percentage points, are among those reeling.
Read more: http://www.postandcourier.com/politics/the-art-of-the-rebrand-can-south-carolina-democrats-change/article_11efcb3c-5d15-11e7-80ba-5f979ef1ec72.html
