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H-E-B Bringing Restaurant Meals In-Store
H-E-B is looking to help the hurting restaurant industry and tap pent-up demand for foodservice with an innovative new program.
The Texas-based grocery chain has teamed up with local restaurants to prepare meals-to-go for its Meal Simple program of chef-inspired grab-and-go meals.
Three restaurants in each city will prepare dishes for a limited number of stores as an effort by H-E-B to pump money into beloved Texas restaurants struggling to stay alive during the coronavirus pandemic which has devastated the state’s restaurant industry, according to the Houston Chronicle.
https://progressivegrocer.com/h-e-b-bringing-restaurant-meals-store
