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Thu Jun 6, 2013, 08:43 PM

Ya Can't Have It Both Ways

Either you have a CBC or you don't have a CBC! Plain and simple!

CBC admits to bungling French rebranding announcement

The Canadian Broadcasting Corp. is acknowledging that it mishandled the rebranding of its French-language services by creating the impression that it was getting rid of the name Radio-Canada.

The CBC sought to reassure the federal government and the public on Thursday that it will not remove “Canada” from its public communications or its networks and websites.

CBC vice-president Bill Chambers said in an interview that the Crown corporation will indeed use “Ici” – which means “Here” –as the “common denominator” for its French-language television, radio and Internet platforms. However, he added, “Radio-Canada will always be our name.”

Mr. Chambers said Wednesday’s announcement, which emphasized the word “Ici” and left out any reference to “Radio-Canada,” created the wrong impression.


So the government can take their running shoes evolution secret and drag the cons away from the CBC and captain canada.

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