Clorox pulls post insulting new dads

[Mosby]

Just when you think derogatory stereotypes about dads are on the decline as fathers take a more hands-on role in child-rearing, along comes an online posting by a major brand that shows not everyone got the memo.

And this one -- published, then pulled, by Clorox -- charts new terrain in depicting first-time fathers as clueless buffoons.

"Saying 'No-no' is not just for baby. Like dogs or other house pets, new dads are filled with good intentions but lacking the judgment and fine motor skills to execute well," it reads.

Somehow, it manages to get even more offensive from there.

The list of "6 mistakes new dads make" begins with a father taking his child for a walk in "a cold, brisk, rain-soaked stroller" and only after 10 minutes beginning to wonder "why is this baby crying so much?" At that point, he notices his child is wearing "a short-sleeved summer onesie."

He's also likely to put his child's clothes on backwards and not understand why they fit wrong.

He lets baby eat off the floor -- so, the web post cautions, "At least get him to enforce a 5-second rule."

He fails to notice the food -- or, worse, Play-Doh -- all over his baby's face, let alone wipe it off.

Then he gives his child inappropriate screen time, plopping the baby down in front of "reality shows."

Parental outcry led Clorox to reexamine the wisdom of the post. The company pulled the page from its website, but did not post a statement in response to the uproar.

http://knxv.m0bl.net/w/main/story/94656252/

[Aristus]

1. In other words: "Mens? Y'all leave th'mutherin' to th' wimmin-folk, ya hear?

Y'all's is the breadwinners, y'know."

Undoubtedly brought to you by the same people who fund election campaigns for the Texas legislature...

[HappyMe]

3. No kidding.

That is really nasty.

Who exactly did they think this nonsense would appeal to?

[Warren DeMontague]

4. Uh.... women who want to convince their husbands *not* to participate in child care?

No, no, that's not it.....

[Arkansas Granny]

2. Color me confused, but why would Clorox post something like this in the first place?

How did they hope to tie this in to a promo for their products?

[Eleanors38]

7. Normally, it's a safe stereotype.

[Dash87]

5. Ridiculous and so painfully gender stereotyped.

It's basically saying, "parenting is for women only!"

I've also seen similar bs elsewhere that states men are not biologically inclined to be parents like women are, and that women are naturally (always a stupid evopsych explanation) better at it.

Can we put these false assumptions to rest? No, men do not feed their kids stuff off of the floor, let them watch violent movies, or put their clothes on backwards. My dad did no such thing to me. These, like other cliched stereotypes, are completely made up or massively exaggerated.

It seems that the entire ad world keeps pushing the "stupid husband" stereotype. It's everywhere.

[Eleanors38]

6. Well, there go a thousand safe sitcom plot themes.