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In nail-biter, PBR avoids alleged possible extinction after last-minute settlement with MillerCoors
Source: Washington Post
In nail-biter, PBR avoids alleged possible extinction after last-minute settlement with MillerCoors
By Meagan Flynn
November 29 at 6:53 AM
The fate of Pabst Blue Ribbon was in the hands of a jury.
The classic lager — the cheap, light beer of choice among many hipsters and baby boomers alike — was at risk of disappearing from the shelves, the jury had been told. Wednesday marked the end of a nine-day trial involving a brewing contract dispute between Pabst and MillerCoors, one beer company versus a much bigger one, both steeped in more than a century of history.
The question was whether MillerCoors, which has been brewing PBR since 1999, would extend its brewing contract with Pabst to 2025. Pabst sued MillerCoors in 2016 after the brewer said it would be cutting ties with Pabst in 2020, the year the contract expires, as the Milwaukee Journal Sentinel reported. PBR’s lawyers argued that it had the option to extend the contract for five years and that MillerCoors’s decision not to extend it was made in bad faith. PBR claimed MillerCoors’s reasoning — that it no longer had the capacity to brew PBR into the next decade — was false and flawed. Likewise, MillerCoors claimed that PBR’s fear of going out of business was simply exaggerated, arguing that its CEO had more than seven years to find a new brewer, the Journal Sentinel reported.
But just as the jury was busy deliberating Wednesday, the beer companies returned to court: They had reached a settlement agreement, they told the judge. And it involves keeping PBR alive.
“The parties have amicably resolved all outstanding issues in the case," a spokesperson for Pabst told The Washington Post in a statement, while declining to disclose the terms of the settlement. "Pabst will continue to offer Pabst Blue Ribbon and the rest of our authentic, great tasting and affordable brews to all Americans for many, many years to come.”
-snip-
By Meagan Flynn
November 29 at 6:53 AM
The fate of Pabst Blue Ribbon was in the hands of a jury.
The classic lager — the cheap, light beer of choice among many hipsters and baby boomers alike — was at risk of disappearing from the shelves, the jury had been told. Wednesday marked the end of a nine-day trial involving a brewing contract dispute between Pabst and MillerCoors, one beer company versus a much bigger one, both steeped in more than a century of history.
The question was whether MillerCoors, which has been brewing PBR since 1999, would extend its brewing contract with Pabst to 2025. Pabst sued MillerCoors in 2016 after the brewer said it would be cutting ties with Pabst in 2020, the year the contract expires, as the Milwaukee Journal Sentinel reported. PBR’s lawyers argued that it had the option to extend the contract for five years and that MillerCoors’s decision not to extend it was made in bad faith. PBR claimed MillerCoors’s reasoning — that it no longer had the capacity to brew PBR into the next decade — was false and flawed. Likewise, MillerCoors claimed that PBR’s fear of going out of business was simply exaggerated, arguing that its CEO had more than seven years to find a new brewer, the Journal Sentinel reported.
But just as the jury was busy deliberating Wednesday, the beer companies returned to court: They had reached a settlement agreement, they told the judge. And it involves keeping PBR alive.
“The parties have amicably resolved all outstanding issues in the case," a spokesperson for Pabst told The Washington Post in a statement, while declining to disclose the terms of the settlement. "Pabst will continue to offer Pabst Blue Ribbon and the rest of our authentic, great tasting and affordable brews to all Americans for many, many years to come.”
-snip-
Read more: https://www.washingtonpost.com/nation/2018/11/29/nail-biter-pbr-avoids-alleged-possible-extinction-after-last-minute-settlement-with-millercoors/
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