Coke is giving its cans a makeover
Coca-Cola is fighting for your attention. The company is unveiling a new look for flavored Coke products this month, and it has a new Coke variety coming in a few weeks. It's part of the company's renewed focus on its Coke brand, as it dumps niche products and tries to drum up excitement for its core beverages.
In the United States, new versions of Cherry Coke cans and bottles are magenta, with the white Coca-Cola logo emblazoned on the regular version and a black Coca-Cola logo on the Zero Sugar version. The new Vanilla Coke cans and bottles are cream-colored, and the Cherry Vanilla flavor's new packaging is a mix of the two (heavy on the magenta).
Coke with zero caffeine as well as Coke with zero caffeine and no sugar also have new looks, keeping with these designs. The new packages will start to hit shelves in late January.
About a year ago, the company brought Coke with Coffee — Coke made with coffee powder — to the United States. The product already comes in Dark Blend, Vanilla and Caramel.
And now a new Mocha flavor will reach US shelves on February 7.
https://www.cnn.com/2022/01/19/business/coke-new-design/index.html
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To the designers
