"Youthwashing" Offers The Global Oil & Gas Industry A Shiny New Approach To PR And Inaction
The same day that 16-year-old climate activist Greta Thunberg gave a stirring speech at the United Nations Climate Action Summit in September, in which she criticized delegates for “stealing my dreams and my childhood with your empty words,” the architects of the climate crisis welcomed select youth participants from the summit to dine.
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Tension in the room was high, Student Energy’s executive director, 30-year-old Meredith Adler, told The Intercept. “The whole discussion started off with one of our participants talking about why youth don’t trust oil and gas companies,” she said. But by the end of the meeting, Adler tweeted that she was “very impressed” with OGCI. “I don’t feel they had all the answers or strong enough answers but they are really listening,” she wrote.
The students’ questions may have been tough, but the event was great PR for the fossil fuel industry. Gone are the days when CEOs openly questioned the existence of climate change. Today, industry leaders are feigning a sense of climate urgency while pushing forward proposals for climate action that will allow companies to keep harvesting carbon-emitting products well into the future. Subjecting themselves to a cohort of skeptical students was an opportunity for oil and gas executives to boost their credibility in an era when many young activists will only engage with them with picket signs. Young activists say they’re seeing more of this “youth-washing” as the global youth climate movement gains momentum, including at the U.N. annual climate conference, known as COP 25, which is wrapping up in Madrid this week. With “youth” becoming synonymous with climate action, corporations and politicians are increasingly using young people to portray themselves as climate serious.
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Adler told The Intercept that Student Energy participated in the OGCI event in order to challenge the oil and gas industry face to face. She said the organization follows strict partnership principles that prevent funders from wielding influence over the group’s activities. A large proportion of the organization’s members want to work in the renewables industry, not for a fossil fuel company, she added, and next year they will be diversifying their funding sources significantly. As for BP’s COP26 funding, Adler said that Student Energy has not officially accepted the money. “We’re examining what that looks like and the implications of that and if they’re the right partner.” To Taylor Billings, a spokesperson for the nonprofit Corporate Accountability, it’s no surprise that the industry is seeking a youth movement to collaborate with. As she put it, “If zebras were leading the march, fossil fuel corporations and global north governments would be clambering to get into the zoo.”
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https://theintercept.com/2019/12/13/youth-climate-movement-fossil-fuel-industry/
