Nice Job, Guys: Ortho Puts Graphic Of Monarch Butterfly Caterpillar On Pesticide Packaging

[hatrack]

As quests go, the one Thousand Oaks garden designer David Snow embarked on is a doozy. For six months, Snow has devoted himself to saving the reputation of America's most beloved butterfly by getting the world's largest maker of pesticides to change its ways.

Specifically, Snow wants Ortho to change the labels on its "Bug-B-Gon" and "Flower, Fruit and Vegetable Insect Killer" so they no longer feature images of the striking monarch butterfly caterpillar under the ominous vow, "guaranteed results."

"This campaign isn't intended to bring peace to the world, heal the sick, end poverty or bring down Ortho," Snow said. "All I want really want to do is right a wrong."

Snow noticed the labels last winter and called the consumer complaint center at the company's Ohio headquarters in February. As he recalls, he said: "I'm sure I'm not the first person to call about this, but why'd you put a good-guy bug on your insect killer? It's like putting an innocent child's picture on aU.S. Post Office'Most Wanted' list."

EDIT

http://www.latimes.com/news/local/la-me-ortho-monarch-20120710,0,7448108.story

[sinkingfeeling]

1. Here's a link to the petition on change.org........

http://www.change.org/petitions/the-ortho-group-marysville-oh-remove-the-photo-of-a-monarch-caterpillar-from-their-bug-b-gone

[Chellee]

2. From the end of the article

<On Friday, Lance Latham, a spokesman for the Scotts Miracle-Gro Co., called The Times to say: "We're updating that label to ensure there is no confusion with the monarch butterfly caterpillars. Consumer concerns are something we always look into."

A few minutes later, a company official left a cheery message on Snow's business phone.

"Hi there, David," the official said. "I just want to let you know I followed up on your calls, and we're changing the labels. Thanks for letting us know about your concerns."

Score one for the butterfly.>