What If You Went Solar and Nobody Noticed? Spotlight Solar Has an Answer
What If You Went Solar and Nobody Noticed? Spotlight Solar Has an Answer
Tor 'Solar Fred' Valenza, UnThink Solar
January 17, 2014
Normally I don’t write about solar products, since this blog is devoted to solar marketing and solar advocacy. But I’m making the exception this week for Spotlight Solar. Spotlight’s not a typical BIPV solution, but a working aesthetic solar structure that’s also a green PR solution that calls attention to hidden solar.
For example, say you're the St. Louis Rams, and you're greening your operations, from recycling and waste reduction, to energy efficiency and the use of recycled materials.. Congrats! …Except despite these good intentions, nobody notices. That’s where Spotlight comes in.
...CEO Craig Merrigan says their products are meant to be a complementary added value, calling attention to the real solar solution — rooftop or ground-mount panels that are out of site or difficult to see. Alternatively, they could also be calling attention to other invisible sustainability efforts by the building’s architect, such as the St Louis Rams' green initiatives.
Another example for its use are the many renovated buildings today that have achieved LEED Platinum status, but beyond the press release, a LEED medallion, or perhaps a small lobby display, the general public might walk on by and never realize that there are solar panels on the roof or that the structure was built with ultra high-efficiency windows, reclaimed wood, and 100% LED lighting. From the outside, it looks like a normal renovated building.
With a Spotlight tower, the same building’s visitors and tenants know their building is green from two blocks away...