Why don't people care about climate change (or act on their concern)?

[ellenrr]

Kari Norgaad interviews people in a Norway community to find out.

she asks "How do people collectively resist information about climate change?"

In the town she chose global warming was both deeply concerning and almost invisible, simultaneously unimaginable and common knowledge.
a double reality: sense of abstract knowledge, not integrated into every day experience.

People felt guilty bec. they drove their cars while they knew that was a contribator to g.w.
"It's hard to live in a social context and be aligned with your ideals about global warming."