Israel election ads fail to inspire (talk about a weird ad...)
Controversial marriage ad
Some of the ads have courted controversy, despite not connecting with the voters.
Perhaps the most controversial ad was one broadcast by Shas, an ultra-Orthodox party whose support mainly comes from Sephardic and Mizrahi Jews. The ad ridicules Russian immigrants to Israel, showing a marriage ceremony between a Jewish Israeli man of Middle Eastern origin and a tall blonde Russian immigrant.
Viewers learn that the woman, Marina, is not Jewish when she is depicted doing a fast-track religious conversion at the altar as she receives a fax from the ultranationalist Yisrael Beitenu party verifying her conversion. It is only after the couple is married that the groom realises his fate is sealed, and refuses to kiss Marina.
The ad has sharpened disagreements between Shas and Yisrael Beitenu, a party supported by many Russian-speaking Israelis, over civil marriages and religious conversions.
http://www.aljazeera.com/indepth/features/2013/01/201311565549693272.html
Commercial is here:
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