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The Straight Story

(48,121 posts)
Wed Jan 16, 2013, 07:49 AM Jan 2013

Israel election ads fail to inspire (talk about a weird ad...)

Controversial marriage ad

Some of the ads have courted controversy, despite not connecting with the voters.

Perhaps the most controversial ad was one broadcast by Shas, an ultra-Orthodox party whose support mainly comes from Sephardic and Mizrahi Jews. The ad ridicules Russian immigrants to Israel, showing a marriage ceremony between a Jewish Israeli man of Middle Eastern origin and a tall blonde Russian immigrant.

Viewers learn that the woman, Marina, is not Jewish when she is depicted doing a fast-track religious conversion at the altar as she receives a fax from the ultranationalist Yisrael Beitenu party verifying her conversion. It is only after the couple is married that the groom realises his fate is sealed, and refuses to kiss Marina.

The ad has sharpened disagreements between Shas and Yisrael Beitenu, a party supported by many Russian-speaking Israelis, over civil marriages and religious conversions.

http://www.aljazeera.com/indepth/features/2013/01/201311565549693272.html

Commercial is here:

&feature=youtu.be
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Israel election ads fail to inspire (talk about a weird ad...) (Original Post) The Straight Story Jan 2013 OP
The ad was pulled almost immediately after it was aired a single time oberliner Jan 2013 #1
I just find it weird as hell The Straight Story Jan 2013 #2
 

oberliner

(58,724 posts)
1. The ad was pulled almost immediately after it was aired a single time
Wed Jan 16, 2013, 08:00 AM
Jan 2013

Good that Al-Jazeera (and DU) is keeping it alive though!

The Straight Story

(48,121 posts)
2. I just find it weird as hell
Wed Jan 16, 2013, 08:04 AM
Jan 2013

Compared to some ads here.

Interesting to see political ads from other countries. Makes some of ours look tame

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