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Thu Sep 9, 2021, 03:05 PM

 

China orders gaming giants to cut 'effeminate' gender imagery

China orders gaming giants to cut 'effeminate' gender imagery (France 24)

Chinese authorities have ordered gaming giants Tencent and NetEase to end their focus on profits and cut content perceived to be breeding "effeminacy", as Beijing tries to direct youth culture, gender ideals and the reach of big tech.

The move is the latest by authorities to tighten their grip on the embattled technology sector and sent shares in some of the industry's biggest names plunging.

Officials on Wednesday summoned gaming enterprises including Tencent and NetEase, the two market leaders in China's multi-billion-dollar gaming scene, to discuss further curbs on the industry, which has already been ordered to limit gaming time to three hours a week.

Among the new targets are media representations of men, which experts say are a cause for anxiety among the conservative, older generation of Communist Party leaders.

In recent days, regulators have ordered broadcasters to resist "abnormal aesthetics" such as "sissy" men, calling for more masculine representations in programming.

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Reply China orders gaming giants to cut 'effeminate' gender imagery (Original post)
Passenger Sep 2021 OP
Irish_Dem Sep 2021 #1
Passenger Sep 2021 #2
Irish_Dem Sep 2021 #3

Response to Passenger (Original post)

Thu Sep 9, 2021, 03:34 PM

1. China wants to portray itself as very strong, alpha male, powerful.

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Response to Irish_Dem (Reply #1)

Thu Sep 9, 2021, 04:35 PM

2. Perhaps they are preparing for war.

 

I mean more so than usual.

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Response to Passenger (Reply #2)

Thu Sep 9, 2021, 04:38 PM

3. They are preparing for their role as a global superpower.

Immediate war is not on their agenda right now.

They are trying to stabilize their region, especially Afghanistan.
They have a lot riding on this.

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