Even Companies That Sell Tampons Are Run By Men
Even Companies That Sell Tampons Are Run By Men
Jillian Berman
07/21/2014
Most women would rather not discuss the intricacies of their period with a man. Most men seem fine with that.
Yet, until just five years ago, it was up to a largely male-led team to figure out how to market tampons, maxi-pads and other feminine products at Kimberly-Clark, the company behind Kotex, Huggies and Kleenex.
That translated into ads featuring blue liquids dumped on sanitary napkins, and portraying ecstatic women clad in all-white dancing and frolicking, apparently while menstruating. That's a scenario approximately no woman has ever related to...
...Kimberly-Clark is not an outlier. There is a stunning absence of women at the top of companies that make and market products to women. The gender disparity in these industries has gotten little attention recently, as discussion has centered around the lack of women at the top of finance and tech companies. The scarcity of women executives at those firms is often explained by pointing to women's "lack of interest," or shortfalls in science and technology. That reasoning fades at companies that make products for women and employ a large pipeline of women selling on retail sales floors, sitting in cubicles and working as middle managers....
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