'Impossible' meatless patty gets Burger King Whopper test

[sandensea]

Vegetarian burgers may finally be getting the recognition they need to go mainstream.

On Monday Burger King and Silicon Valley startup Impossible Foods announced the rollout of the Impossible Whopper in 59 stores in and around St. Louis, Missouri.

To mark the launch on April Fool’s day, the burger giant released a hidden-camera-style promo video showing the serving of plant-based Whoppers instead of meat to customers who marvel that they cannot tell the difference.

"We wanted to make sure we had something that lived up to the expectations of the Whopper," said Burger King's North America president, Christopher Finazzo.

"We've done sort of a blind taste test with our franchisees, with people in the office, with my partners on the executive team, and virtually nobody can tell the difference."

The Impossible Whopper comes at an extra cost - about a dollar more than the beef patty Whopper. But Finazzo said research shows consumers are willing to pay more for the plant-based burger.

Impossible Foods, based in Redwood City, California, launched its first faux meat patty over two years ago. A genetically modified yeast creates the key ingredient, called heme, which makes the patties appear to bleed and taste like real meat.

At: https://finance.yahoo.com/news/vegetarian-patty-gets-burger-king-whopper-test-100626207--sector.html

Burger King's Impossible Whopper.

[TreasonousBastard]

1. I remember when this stuff was invented, to great fanfare, but...

I haven't seen it for sale anywhere. This could give it the push it needs.

Of course, I already hear the screaming about "genetically modified yeast"

[sandensea]

3. Well, as long as it's not GMO soy, I'm cool with it.

GMO soy and corn just disagrees with me.

Of course, if they'd just put out an Italian version...

[DetlefK]

2. Big deal. Their "meat" doesn't taste like meat to begin with.

Take away the condiments and all that's left is a sad little lump of brown and grey.

[msongs]

4. sorta points out how crummy their food is lol nt

[blondebanshee]

5. I've never had the Impossible Buger, however, the Beyond Burger is

delicious! Made with pea protein isolate, expeller-pressed canola oil, refined coconut oil, water, yeast extract, maltodextrin, natural flavors, gum arabic, sunflower oil, salt, succinic acid, acetic acid, non-GMO modified food starch, cellulose from bamboo, methylcellulose, potato starch, beet juice extract. My family loves them too.

[sandensea]

6. Sounds good.

Thanks for rec.

Try Hilary's Hemp burgers one of these days. Very light and savory.

[in2herbs]

8. I agree blondebanshee. Haven't eaten beef in more than 40 years. I would eat vege burgers but

they weren't satisfying. The Beyond Burger is really good. I find it tastes better when cooked for twice as long as the package directions. Doubt I'll every try a Burger King no-beef burger cuz I don't do fast food joints.

[wasupaloopa]

7. Health Planet sells this plant based burgers wholesale

to restaurants.

Albertsons in Santa Maria,CA where I live sells a different brand but it tastes the same.

[Phentex]

9. Lots of restaurants sell them here in Atlanta now...

and my son eats them from time to time. He likes them. I prefer a veggie burger myself.

[Mosby]

10. morning star grillers prime are pretty good.

[Kali]

11. beef - grown from grass, rain, and sunlight - even ground beef is less processed

and more nutritious than weird fake lab/manufactured "meat"-like products.

[Lugnut]

12. Bingo! n/t