'The Dog Wears Prada': $1,500-a-month doggy daycare prompts growls in San Francisco
Source: The Guardian
'The Dog Wears Prada': $1,500-a-month doggy daycare prompts growls in San Francisco
Doggy Style, whose top-tier membership requires $7,500 fee, sparks backlash amid housing crisis
Vivian Ho in San Francisco
Tue 8 Jan 2019 11.00 GMT
When signage for Doggy Style began popping up in San Franciscos Noe Valley neighborhood last month, it was accompanied with the usual grumbling and eye-rolling about the citys nouveau riche.
After all, a private members-only doggy daycare offering an innovative dog experience for up to $1,500 a month in a city in the midst of a humanitarian crisis over homelessness smacks of a well-groomed French bulldog yipping: Let them eat kibble.
Noe Valley SF, a hyperlocal blog, decried the Doggy Style co-owner Rachel Swann for bringing ridicule to the neighborhood, while comments on an SFGate article about the business ranged from scoffing at people with too much time and money to the vaguely threatening: When the Bolsheviks are looking for the first people to shoot, club members will be at the top of the list.
While critics were quick to lambast Doggy Styles prices as exorbitant, its pricing is actually in line with other doggy daycare in San Francisco. High-end daytime dog care is a thriving and competitive market in a city fueled by tech wealth and disposable income.
When Doggy Style launches this month, it will be one of at least a dozen businesses that specifically offer playcare during work hours within the citys 47 square miles.
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Read more:
https://www.theguardian.com/us-news/2019/jan/08/dog-daycare-san-francisco-doggy-style