Why Does The NRA Keep Comparing Women To Guns?

Noir -- a weekly program aired by the National Rifle Association as part of its efforts to reach a younger audience -- has run two segments that fetishize an assault weapon as an attractive woman.

Over the past year the NRA has launched a number of initiatives to engage with women, minorities, and younger Americans. Noir, a Sunday web series hosted by popular gun blogger turned NRA News commentator Colion Noir, is packaged for a Millennial audience, although the show has been widely mocked by critics as a phony and out-of-touch attempt at messaging.

A segment during the June 15 edition of Noir opened with a black-and-white scene of a stylishly-dressed woman standing in an alley. Doing voice-over work, Noir appeared to describe the woman, ranging from her clothing ("Her Jimmy Choo's can't be comfortable, but you'd never know it", to her intellect ("Chess, yeah it's a men's game, but when she plays, men pay", to her actions ("Flirts more than you can handle too. She's the kind to tell the bartender how to make her drink".

In the final shot, the woman is seen holding a Heckler & Koch MR556 assault weapon and Noir reveals he was talking about the firearm the whole time:

http://mediamatters.org/blog/2014/06/16/why-does-the-nra-keep-comparing-women-to-guns/199743