He's criticizing private industry. In the land of the free, if you want to make the same damn thing everyone else is making, and sell it, Bernie Sanders or the US government should stay the hell out of it. If it's not a public safety matter, at any rate. He's putting people down for wanting a choice of what HE regards as a "mundane" item. However, if you are chemically sensitive, say, or stink like a skunk, maybe you just might need a "specialty" deodorant. It's not his f-ing job to tell stores how many of a product they can stock, or to put people down for either making the products or liking a wide choice.
In countries where there are few choices, there's little difference between the rich and poor--thing is, the rich are, in those places, by most world measures, also poor as catshit. They might have a larger mud hut and make twenty cents more a month or something, but they aren't living large. You can't count the uber-rich in these places (like, say, VZ) because they hide their money abroad and can leave if things get bad at a moment's notice.
America has never been about "shared misery" and that does seem like his priorities. We can move forward with improved social services without having to deny people their deodorant or wide TV choices. It's not a zero sum deal.
Of course, he's not living like a poor fellow these days--he makes six times the median income of his state, and who knows what his investments are creating...we won't know, either, because he won't release his taxes.
It just seems a little "Serfs and Lords" to me, his attitude.
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