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Thu Nov 5, 2015, 06:42 PM

Adidas push to end 'racist' Native American mascots

Crossposted from GD by request.

Source: BBC

Adidas push to end 'racist' Native American mascots

5 November 2015 US & Canada

Sportswear company Adidas has announced that it will offer free design resources to US high schools that agree to drop Native American mascots.

The company has also offered to help pay for the costs of the changes.

The pledge comes on the same day President Barack Obama is hosting leaders from the 567 federally recognised native tribes in Washington.

The use of Native American mascots and symbolism in sports is at the centre of a national debate in the US.

Critics say such imagery is racially offensive and it exploits native people through stereotypes.

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Read more: http://www.bbc.com/news/world-us-canada-34738147

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