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Koch Industries' HILARIOUS "Unbelievably Epic Social Media Mega-Fail" (BuzzFeed)
How a social media complement to feel-good TV ads promoting a company’s wholesome American image ended up focusing people on the company’s ethical lapses and fringe politics—and left its trademark search page dominated by a picture of the gates to Auschwitz
http://www.buzzfeed.com/wearekochs/unbelievably-epic-social-media-mega-fail-weareko-wj8v
In all seriousness, is it even possible to imagine a worse marketing fail than having your "from the American heartland" BS end up at Auschwitz.
Couldn't happen to a more deserving company!
