Mass Effect 3 descends from space, gets stuck in a tree
Electronic Arts has taken video game marketing to scary new heights.
To commemorate the March 6th release of their highly-anticipated role-playing game Mass Effect 3, the company decided to launch a handful of advance copies into space. Literally. Like, they crammed them into weather balloons and shot 'em into the stratosphere.
The point? Each game contains a GPS tracking device; fans were told to follow those coordinates to find the games as they landed back on Earth. Locate a copy, and you've got a solid week with the game before it's in stores.
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Mother Nature had her own plan, it seems. The first two copies sent into orbit, both launched from the San Francisco bay area, survived the insane round trip flight only to land in hard-to-reach spots a few hours away in Seaside, California. One copy wound up tucked away in a dense forest protected by overhead brambles and bushes while the other decided to hang out in the upper branches of a 150-foot tall tree.
http://games.yahoo.com/blogs/plugged-in/mass-effect-3-descends-space-gets-stuck-tree-230218706.html
