The Backfire Effect: Why Facts Don't Always Change Minds
The Backfire Effect: Why Facts Dont Always Change Minds
https://effectiviology.com/backfire-effect-facts-dont-change-minds/
In a perfectly rational world, people who encounter evidence which challenges their beliefs would first evaluate this evidence, and then adjust their beliefs accordingly. However, in reality this is seldom the case. Instead, when people encounter evidence that should cause them to doubt their beliefs, they often reject this evidence, and strengthen their support for their original stance. This occurs due to a cognitive bias known as the backfire effect.
The backfire effect is important to understand, since it affects both your ability to change other peoples opinion, as well as your ability to process information rationally yourself. As such, in the following article you will learn more about the backfire effect, understand why and when it influences people, and see what you can do in order to mitigate its influence.
What is the backfire effect
The backfire effect is a cognitive bias that causes people who encounter evidence which challenges their beliefs to reject that evidence, and to strengthen their support of their original stance. Essentially, the backfire effect means that showing people evidence which proves that they are wrong is often ineffective, and can actually end up backfiring, by causing them to support their original stance more strongly than they previously did.
As such, the backfire effect is a subtype of the confirmation bias, which is a cognitive bias that can cause people to reject information which contradicts their beliefs, or to interpret information in a way that confirms those beliefs.
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