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Tue Apr 21, 2015, 11:35 AM

South Dakota’s new ad campaign: At least we’re not Mars

By Niraj Chokshi


“Why die on Mars, when you can live in South Dakota?”

That’s the question at the heart of a new ad campaign in which the state positions itself as a better alternative to a barren, lifeless rock.

The campaign — from the governor’s Office of Economic Development and first reported on by South Dakota’s Argus Leader, which ran a long story late last week about the tongue-in-cheek effort — is an attempt to shake the perception outsiders have of South Dakota as merely a tourist destination. What better way to disabuse the public of that view than contrasting the state with the hottest tourist destination around?

The campaign represents a shift from old selling points that failed to resonate, such as the lack of an income tax, in an attempt to jump on what’s current.
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http://www.washingtonpost.com/blogs/govbeat/wp/2015/04/20/south-dakotas-new-ad-campaign-at-least-were-not-mars/

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Reply South Dakota’s new ad campaign: At least we’re not Mars (Original post)
n2doc Apr 2015 OP
Kelvin Mace Apr 2015 #1
MisterP Apr 2015 #2
cactusfractal Apr 2015 #3

Response to n2doc (Original post)

Tue Apr 21, 2015, 11:41 AM

1. If I die on Mars

 

I certainly will have accomplished something with my life. If I die and South Dakota, it was probably from cancer due fracking.

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Response to n2doc (Original post)

Tue Apr 21, 2015, 12:55 PM

2. Ellesmere Island: "we're Mars, but WITH air and water!"

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Response to n2doc (Original post)

Tue Apr 21, 2015, 03:39 PM

3. Cohaagen!

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