J-pop megastar Utada Hikaru previews new song, hikes Japanese Alps

[yuiyoshida]

The ordinarily attention-averse musician treks through some of Japan’s most gorgeous scenery.


While she’s not exactly a recluse, phenomenally successful singer Utada Hikaru has been pretty dedicated to staying out of the spotlight over the past several years. While it’s common practice for musicians in Japan to regularly appear on television talk shows as either guests or presenters, building a brand around their non-singing personality, Utada has generally been content to let her music speak for itself since her major Japanese debut in 1997.

So it’s somewhat fitting that when the American-born artist makes a rare professional endorsement, she does so in a commercial where there’s not another soul to be seen.

Utada is currently appearing in a pair of promotional videos for Suntory’s Tennensui brand of bottled water. Filmed in the Japanese Alps, the video radiate a quiet, timeless strength, not entirely unlike the one that surrounds the singer herself.

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