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Bernie Sanders Beating Hillary Clinton on Broadcast TV
Bernie Sanders Beating Hillary Clinton on Broadcast TVAfter months of having the airwaves to herself, Hillary Clinton is now being out-gunned by her chief rival.
For most of the year, Democratic presidential candidate Bernie Sanders and his supporters have been running an insurgent campaign against Hillary Clinton's well-oiled and well-funded political machine. But when it comes to the pricey undertaking of dominating the broadcast airwaves, the underdog has become the top dog.
According to data from the ad tracking firm Kantar/CMAG, the Sanders campaign has purchased more broadcast television ad spots than the Clinton campaign during every week since mid-November. Most of the buys from both campaigns are in TV markets in or around Iowa and New Hampshire, where voting gets under way next month.
The Clinton campaign aired its first TV ads in Iowa and New Hampshire in August, and had uncontested control of the airwaves for three months. But ever since the Sanders campaign started buying TV ads in November, the Clinton campaign has lost that advantage: Week after week the Sanders campaign has matched or exceeded the number of ad spots purchased in the early voting states by the Clinton campaign.
The Clinton campaign has been using the spending disparity to solicit donations from supporters. “Right now, he’s outspending us on TV in Iowa, which means that he’s making his case to more voters right as they’re starting to pay attention to this race,” wrote Oren Shur, the Clinton campaign’s paid media director, in an e-mail to supporters this week.
According to data from the ad tracking firm Kantar/CMAG, the Sanders campaign has purchased more broadcast television ad spots than the Clinton campaign during every week since mid-November. Most of the buys from both campaigns are in TV markets in or around Iowa and New Hampshire, where voting gets under way next month.
The Clinton campaign aired its first TV ads in Iowa and New Hampshire in August, and had uncontested control of the airwaves for three months. But ever since the Sanders campaign started buying TV ads in November, the Clinton campaign has lost that advantage: Week after week the Sanders campaign has matched or exceeded the number of ad spots purchased in the early voting states by the Clinton campaign.
The Clinton campaign has been using the spending disparity to solicit donations from supporters. “Right now, he’s outspending us on TV in Iowa, which means that he’s making his case to more voters right as they’re starting to pay attention to this race,” wrote Oren Shur, the Clinton campaign’s paid media director, in an e-mail to supporters this week.
More: http://www.bloomberg.com/politics/articles/2016-01-16/bernie-sanders-beating-hillary-clinton-on-broadcast-tv
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