Bernie's latest ad plays to hope. Hillary's latest plays to fear

[cali]

One ad, to the humming and harmonies of the Simon and Garfunkel song “America,” shows Americans working, farming and excitedly flocking by the thousands to see Senator Bernie Sanders of Vermont on the campaign trail. Hope, it projects.

Another ad shows the White House, the rubble of ground zero, a fighter jet taking off from an aircraft carrier and snapshots from Hillary Clinton’s career: reading to children as the first lady and staring down President Vladimir V. Putin of Russia as the secretary of state. Experience, it projects.

>snip>


The ad plays heavily on Democratic fears: Donald J. Trump is shown shouting at one of his campaign rallies. Senator Ted Cruz of Texas is shown aiming an assault weapon at a shooting range. Each Republican symbolizes the threat if Mrs. Clinton is not there to defeat him as the Democratic nominee.


<snip>

Titled “America,” the ad was made by Tad Devine, Mr. Sanders’s senior strategist. It will stand out in a broadcast advertising market cluttered with deep-voiced narrators delivering somber warnings, harsh attacks and swaggering boasts.


<snip>

http://www.nytimes.com/2016/01/22/us/politics/hillary-clinton-and-bernie-sanders-ads-diverge-on-road-to-caucuses.html

[Renew Deal]

1. Do you have links to these ads?

[cali]

3. I have a link to Bernie's

http://www.democraticunderground.com/?com=view_post&forum=1251&pid=1039539

[Renew Deal]

10. Thanks

[Dretownblues]

4. link at the bottom lets you watch both ads

[tk2kewl]

5. both are at the link

http://www.nytimes.com/2016/01/22/us/politics/hillary-clinton-and-bernie-sanders-ads-diverge-on-road-to-caucuses.html?_r=0

but here is Bernie:

and here is Hillary:

[cali]

7. Thanks

[Renew Deal]

9. Thanks

[thereismore]

2. I think Tad Devine is a long-time friend and media manager for Bernie. He knows what works. nt

[Renew Deal]

12. That's debatable

http://www.democraticunderground.com/12511030770

[thereismore]

15. They worked together in VT. Bernie almost always wins there. nt

[stillwaiting]

6. I truly hope Clinton's FUD campaign does not work over Bernie's one of hope and building a better

future for all of us.

Democrats are better than Republicans at overcoming fear and embracing hope and a positive future for all aren't they?!?!

F.U.D. <--------- Fuck That Shit

[oldandhappy]

8. I detest the fear thing. Not that anyone cares.

Fear tactics do change my mind alright -- away from Hillary.

[Renew Deal]

11. Just watched both

I think they are both good. Hillary's is more substantive and talks issues. Bernie's is fluff about pony's and calf's. They are both fine. Hillary's makes a bigger impression.

[cali]

13. I just think Hillary's ad is not distinctive

It blurs into a hundred different ads

[Fawke Em]

17. Hillary's is the same-ole, same-ole.

Just like her.

[firebrand80]

14. That's not what I got from it

It was just a standard "I'm ready for the job" ad. Closing argument type stuff.

[ChisolmTrailDem]

16. I love Bernie's ad. That song always gave me goose bumps. That song, along with the...

...visuals, give my goose bumps goose bumps. It imbues the hope and change fervor that the Obama campaigns did and which swept him into the presidency by huge margins, twice. Americans need hope and yearn for change that improves their lives. Bernie's ad elicits the hope we have for a better future.

The Hillary one, though very good, seems clinical and ominous. And she's not "staring down" Putin in that video, by the way.

All in all, both are good for describing the vision of America both candidates would like see.