Going negative in the primaries usually backfires, because it's assumed everyone should be friends.

[reformist2]

The discussion ought to stick to qualifications and policy differences, since most voters view everyone favorably. If and when one candidate suddenly lets loose and goes negative (even through "surrogates&quot , primary voters usually see right through it as so much BS. If they could speak collectively, the voters might even tell that candidate to "cut it out."