With more control over campaign cash, Obama gets more discounts on advertising

[BlueToTheBone]

http://www.washingtonpost.com/politics/decision2012/obama-has-more-control-of-campaign-cash-and-with-it-an-edge-in-ad-rates/2012/09/26/c85304ea-03f9-11e2-91e7-2962c74e7738_story.html

As the presidential campaigns step up the pace of their multimillion-dollar spending sprees, President Obama has a little-
noticed strategic advantage that gives him more control over the money he has raised.

In one Ohio ad buy slated to run just before the election, for example, Obama is paying $125 for a spot that is costing a conservative super PAC $900.

The imbalance could prove crucial over the next six weeks, when the candidates and their allies are expected to burn through about $1 billion worth of advertising in battleground states and deploy thousands of staffers and volunteers to drum up votes. With $1.5 billion already spent on the White House race, the final barrage will help determine whether Romney can turn around his fortunes and defeat the incumbent.

snip
The result is that Romney and his allies may have fewer resources than it appears, since much of what they do from here will be more expensive. The lack of direct control by Romney also raises the possibility, however remote, that his allies could abandon him if his chances continue to fade, as happened to Robert J. Dole in October 1996, when the party shifted its efforts to congressional races.

“The difference in ad rates alone could end up being very important,” said Michael Franz, an associate professor at Bowdoin College and a co-director of the Wesleyan Media Project, which tracks and analyzes political ad spending. “It’s a critical issue in determining how far each side’s money goes. It looks to be a huge benefit for Obama in the long run.”

I love it that the pukes are spending money like water and can't gain traction! GObama!

[hamsterjill]

1. "I love it that the pukes are spending money like water and can't gain traction! GObama!"

Me, too!

And I dare them to argue over this because they've all been oogling over Romney's business prowess. From my perspective, this is pretty good "business prowess" by the Obama camp, wouldn't you say???!!!

Obama/Biden 2012!!!!!