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2016 Postmortem
Related: About this forumHillary and Bernie ran 206,000 ads - and not one was negative
Hillary and Bernie ran 206,000 ads - and not one was negativeby Mark Sumner at the Daily Kos
http://www.dailykos.com/stories/2016/6/9/1536540/-Hillary-and-Bernie-ran-206-000-ads-and-not-one-was-negative
"SNIP.............
But when it comes to campaign ads, something happened that was pretty amazing.
But this animosity was entirely absent from one important realm. According to Kantar Media, Clinton and Sanders aired 206,528 spots between them this yearand not one was deemed negative by the analysts in Kantars Campaign Media Analysis Group (CMAG).
It wasnt that way on the Republican side. Attack ads were the rule, with Jeb! and TrusTed and Trump and Little Rubio and several more taking part in the exchange of gunfire. More than $62 million of attack ads were directed against Trump alone. And in case you were thinking Democrats always played this nice?
The absence of negative ads is a marked shift from 2008, when Obama spent $58 million on primary ads, while Clinton spent $33 million. Although CMAG didnt measure sentiment that year, both candidates aired negative spots.
...............SNIP"
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Hillary and Bernie ran 206,000 ads - and not one was negative (Original Post)
applegrove
Jun 2016
OP
Although Bernie's ads were not negative, the rhetoric he spewed on the campaign trail
anotherproletariat
Jun 2016
#2
SwampG8r
(10,287 posts)1. Clinton didnt go negative only by clinton standards
Which is to say she went negative often and early.
The auto bailout ads in mi prove me out
She advertised a.lie and then kept.repeating it.
thesquanderer
(11,970 posts)3. True. And this was definitely a negative ad, did they miss this one?
anotherproletariat
(1,446 posts)2. Although Bernie's ads were not negative, the rhetoric he spewed on the campaign trail
was clearly negative and gave Trump lots of fodder for attacking Hillary. You can't find anything similar in Hillary's stump speeches.