The Republican Strategy Against Hillary Clinton for 2016 by HaGoodman 05/27/2014~ HuffPo (GD 16)
From Benghazi to scandals of years past, Republicans for the next two years will work to chip away at Clinton’s favorability ratings. Their goal, of course, is to prevent Hillary Clinton from becoming the first female president in 2016 by using any tactic necessary to undermine the former first lady’s political credibility.
The foundation of the Republican strategy against Hillary, like most political campaigns, revolves around negativity. Whether a message is true or false, as long as it produces a narrative that is disseminated (free of charge) through most media outlets, that’s all that matters to political strategists. As stated in a paper by John G. Geer of Vanderbilt University (published by Harvard University), negative media messages gain widespread attention, regardless of their accuracy.
So, if Karl Rove simply mentions the possibility of Hillary Clinton having brain damage from a concussion (even if he later recants such a statement), he’s achieved his goal by simply having news outlets publicize his accusation. Controlling and deciding a narrative is important.
There’s no doubt that negativity (without necessarily relevance or truth) is effective. As a result, if they can continually evoke doubt as to Clinton’s ability at protecting Americans from terror, the Republican candidate stands a better chance at winning. Republicans will no doubt utilize negative media attention to create controversy and attempt to control a narrative.
http://www.huffingtonpost.com/h-a-goodman/the-republican-strategy-a_b_5383222.html
IN OTHER WORDS SPREAD LIES, LIES & MORE OF THEM LIES!!!
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