Does Hillary's platform need to be clarified/sharpened?

Maybe I've not been attentive enough, but I feel there's a problem of electoral platform clarity. People remember simple things, is the Democratic platform simple enough?

Take Trump and his scare tactics. He's making the (overly) simple offer to protect people against a big, bad world (immigrants, violence, Islamic terrorism, China taking jobs)
This is decomposed into actions (a yyuuuge wall, border controls and tariffs,..)

Do you share my feeling that what's missing is a counter vision expressed in simple terms
(like the New Deal, the Fair Deal, whatever) with one or two key star measures?

Maintaining the status quo (like the ACA) isn't a dynamic enough selling proposition IMHO.
And just running negatively against an erratic Trump is giving him more limelight.
What is/should be the unique selling proposition of the Democratic platform? The focus?