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riversedge

(70,187 posts)
Thu Sep 22, 2016, 11:17 PM Sep 2016

Trump's bizarre ad strategy

I suspect he gets enough of free air time. Why pay for ads??




http://www.politico.com/story/2016/09/donald-trump-ad-strategy-228505




Confusion about Trump’s strategy runs beyond the scale of his advertising — it’s the unpredictable nature of where and when he is advertising



Trump's bizarre ad strategy


It's less than 50 days until the election and the GOP nominee's television advertisements have all but vanished.

By Steven Shepard

09/22/16 05:05 AM EDT


It’s seven weeks before Election Day, five days before the highly anticipated first debate, and Donald Trump’s television advertisements have all but vanished.

Trump’s ads last ran nearly a week ago in four battleground states: Florida, North Carolina, Ohio and Pennsylvania. Since then, the GOP presidential nominee has ceded the airwaves to Hillary Clinton — and is only poised to launch a limited, less-targeted ad campaign in the days before next week’s debate.

While his campaign announced a new ad on Tuesday, it’s only going to run on national cable news stations and during two Sunday morning public-affairs shows, according to data from The Tracking Firm, a company that monitors media buys. And even with that seemingly modest buy — the full extent of which wasn't clear on Wednesday night — Clinton is still outspending him this week many times over.

“It’s unprecedented for a major-party nominee in this century to have such an on-again, off-again TV buy,” said Elizabeth Wilner, a former TV-network political director who, until last month, monitored political advertising for Kantar Media/CMAG..............................



Read more: http://www.politico.com/story/2016/09/donald-trump-ad-strategy-228505#ixzz4L2rSgDwW
Follow us: @politico on Twitter | Politico on Facebook


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Johnny2X2X

(19,038 posts)
1. Ronald Trumpo
Thu Sep 22, 2016, 11:22 PM
Sep 2016

But they're paying $25 Million to produce each 30 second ad the the Ronald Trumpo ad agency. When asked to comment, Trumpo responded, "believe me, these are the best ads, the best ads! Trust me!"

duncang

(1,907 posts)
2. All he's worried about is the money he is saving so it can go in his pocket.
Thu Sep 22, 2016, 11:44 PM
Sep 2016

After all I don't think there is anything that says he has to give it back. And from what has shown up so far. He can probably come up with ways to deplete that after the elections saying he is looking at a 2020 run and doing exploratory tests for it.

duncang

(1,907 posts)
6. No, but he can say a business trip was to check out the public response to him having another try.
Fri Sep 23, 2016, 12:17 AM
Sep 2016

And charge off his flight and expenses from the campaign money.

Same thing with the kids say they are doing meetings to check options on running next cycle.

 

jberryhill

(62,444 posts)
4. I saw one with lovely stock footage people
Thu Sep 22, 2016, 11:49 PM
Sep 2016

He is supported by:

Smiling young Asian woman wearing glasses.

Young man with scruffy beard in plaid shirt and safety vest.

Middle aged African American man with graying hair and whiskers.

...and many of your favorite stock footage stereotypes in a dazzling demonstration of the diversity of his support.

yellowcanine

(35,699 posts)
7. Clinton reserved a lot of the good ad space months ago. Trump is playing catch up.
Fri Sep 23, 2016, 10:06 AM
Sep 2016

Having the money to buy the ads is not enough. You have to be able to run the ads during prime TV viewing time. Not much point in buying ads on day time TV during the week.

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