Democrat Mark Schauer Narrows Gap On Michigan Gov. Rick Snyder In First Poll Since Ad Push
LANSING, MI -- A multi-million advertising push and public perception of education funding levels appear to have helped Democratic challenger Mark Schauer narrow the gap on Republican Gov. Rick Snyder, according to the results of a new statewide survey.
Snyder topped Schauer 42 percent to 39 percent in the poll of 600 likely voters commissioned by the bipartisan Lambert, Edwards & Associates public relations firm. Snyder's lead was within the margin of error of four percent, suggesting the race is about even.
The poll was conducted March 8 and 9 by Denno Research, a Democratic firm that also polled the race in November for LE&A , pegging Snyder's lead at 14 points at that time. The new numbers are drawn from a random sample that leaned more liberal than the previous group.
Of those surveyed, 38.8 percent identified themselves as Democrats and 31.5 percent as Republican. Another 24 percent identified themselves as independents, a key group which Snyder carried by a 10-point margin, although many remain undecided.
The poll, whose results were first reported by The Detroit News on Monday, is the first of its kind since the Democratic Governors Association ran a series of broadcast and cable television "issue ads" that featured Schauer and criticized education funding under Snyder, which has emerged as a key issue early in the race.
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http://www.mlive.com/lansing-news/index.ssf/2014/03/democrat_mark_schauer_narrows.html