Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

redqueen

(115,103 posts)
Fri Jan 17, 2014, 02:52 PM Jan 2014

American Apparel Now Accessorizing Mannequins With Full Bush (feminist discussion)

This may be the most stereotypically American Apparel thing that American Apparel has ever done. A downtown Manhattan outpost now has a trio of mannequins in its window, clad in just translucent white underwear—all of them with a substantial thatch of pubic hair.

Just FYI in case you take your grooming cues from Dov Charney.

...

http://jezebel.com/american-apparel-now-accessorizing-mannequins-with-full-1502658610


So this is all over the net.

Some are hopeful that a normalizing of female bodies in their natural form is nascent.

Given AA's history, I agree with those who think it's ironic, and intended to reinforce patriarchal beauty norms.

Thoughts?
22 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
American Apparel Now Accessorizing Mannequins With Full Bush (feminist discussion) (Original Post) redqueen Jan 2014 OP
This message was self-deleted by its author tridim Jan 2014 #1
You're in a feminist group. redqueen Jan 2014 #2
Given the sleazoid company displaying these mannequins, no doubt geek tragedy Jan 2014 #3
Yep. redqueen Jan 2014 #5
about as authentic as AA's commitment to fair labor practices. nt geek tragedy Jan 2014 #6
That's how I see it. CrispyQ Jan 2014 #14
I don't believe for a second that there's any intention of normalizing. Dr. Strange Jan 2014 #4
I can't help feeling a little sad redqueen Jan 2014 #7
I saw that ismnotwasm Jan 2014 #8
the GD comments were pretty typical geek tragedy Jan 2014 #9
Seriously? ismnotwasm Jan 2014 #10
LOL, no shit. If that ignorant dumbassery was missing from the discussion, though, redqueen Jan 2014 #11
I'm not sure how Texasgal Jan 2014 #12
This: CrispyQ Jan 2014 #15
I saw that someone is putting back fat on mannequins BainsBane Jan 2014 #21
On the one hand, I want to think it is a good idea to Jamastiene Jan 2014 #13
And then there's the cartoonish depiction. redqueen Jan 2014 #18
I thought they were advertising merkins. (haha) That was my first thought. Tuesday Afternoon Jan 2014 #16
I think many younger people do indeed see it as gross. redqueen Jan 2014 #19
I am having trouble caring much about this. MadrasT Jan 2014 #17
I feel the same. BainsBane Jan 2014 #22
more articles jakeXT Jan 2014 #20

Response to redqueen (Original post)

 

geek tragedy

(68,868 posts)
3. Given the sleazoid company displaying these mannequins, no doubt
Fri Jan 17, 2014, 03:48 PM
Jan 2014

it's some form of crude "look at the bush on her" joke along with standard objectification by making sure everyone focuses on the sexual organs of the female mannequin--just like they objectify flesh and blood women in their marketing.

CrispyQ

(36,446 posts)
14. That's how I see it.
Sat Jan 18, 2014, 11:03 AM
Jan 2014

Plus they kept the titillating tit.


on edit: It might work (as a statement about body hair on women) if the models had their arms overhead & had underarm hair too.


Dr. Strange

(25,919 posts)
4. I don't believe for a second that there's any intention of normalizing.
Fri Jan 17, 2014, 03:53 PM
Jan 2014

But it's a perfect set-up for them: if it raises enough of a stink, they can fall back on the line that they just wanted to encourage discussion. Wink, wink.

redqueen

(115,103 posts)
7. I can't help feeling a little sad
Fri Jan 17, 2014, 03:58 PM
Jan 2014

that so many women seem to find this stunt inspiring any hope for change re: the politics of body hair.

It's so easy to dismiss it is a nonsense, throwaway, non-issue. It's certainly very personal. But women's bodies are so policed for conformity... it ties into all the rest of it.

ismnotwasm

(41,975 posts)
8. I saw that
Fri Jan 17, 2014, 04:23 PM
Jan 2014

I seems like mockery to me. I don't shop there anyway. How about the male mannequins?

Besides their clothes are shit

redqueen

(115,103 posts)
11. LOL, no shit. If that ignorant dumbassery was missing from the discussion, though,
Fri Jan 17, 2014, 07:38 PM
Jan 2014

now THAT would have been surprising.

Texasgal

(17,042 posts)
12. I'm not sure how
Fri Jan 17, 2014, 10:14 PM
Jan 2014

I feel about it.

I'm conflicted. Maybe if the mannequins shown were not so skinny and "fabulous" looking I would understand it more.

When I think of a natural Woman, pubic hair does not come to my mind at all.

CrispyQ

(36,446 posts)
15. This:
Sat Jan 18, 2014, 11:07 AM
Jan 2014
When I think of a natural Woman, pubic hair does not come to my mind at all.

I never buy their stuff, but I'm gonna write to the company anyway.

BainsBane

(53,029 posts)
21. I saw that someone is putting back fat on mannequins
Fri Jan 31, 2014, 01:38 AM
Jan 2014

I read that yesterday. I don't recall which retailer it was.

Jamastiene

(38,187 posts)
13. On the one hand, I want to think it is a good idea to
Sat Jan 18, 2014, 04:48 AM
Jan 2014

depict women with pubic hair. There certainly are a lot of women with pubic hair, who do not shave or wax. Why not be inclusive of them at least some of the time when depicting women? So, that side of it, I see and understand.

On the other hand, I have read about how one of the leaders of this company has some serious issues when it comes to women's rights. So, coming from the right company or organization, this idea could be good. Coming from that company though, I am suspicious about it and not the least bit impressed with their idea.

redqueen

(115,103 posts)
18. And then there's the cartoonish depiction.
Sat Jan 18, 2014, 02:13 PM
Jan 2014

Sticking a toupee in their underpants isn't exactly fitting with the overall presentation of mannequins.

Tuesday Afternoon

(56,912 posts)
16. I thought they were advertising merkins. (haha) That was my first thought.
Sat Jan 18, 2014, 01:10 PM
Jan 2014

I really don't have much more thought on this. sort of a meh. Irony, yeah I can see that. I think it might be a generational thing. To me it did not look gross but, maybe the younger generation thinks it does, which is sad.

http://en.wikipedia.org/wiki/Merkin

MadrasT

(7,237 posts)
17. I am having trouble caring much about this.
Sat Jan 18, 2014, 02:07 PM
Jan 2014

In general AA's ads sexualize the hell out of women and given that, I think they believe they are doing something clever... yet I don't care enough to figure out what that is or if I care.

I am not upset, disgusted, or feeling positive about it.

I frankly cannot find a single fuck to give about this.

jakeXT

(10,575 posts)
20. more articles
Thu Jan 30, 2014, 10:48 AM
Jan 2014

The one-size-fits-all mannequin is getting a much-needed makeover.

Wings Beachwear's mannequins in Miami sport flower tattoos like some of the women who shop there. The mannequins at American Apparel's downtown New York City store have pubic hair peeking through their lingerie. And at David's Bridal, mannequins soon will get thicker waists, saggier breasts and back fat to mimic a more realistic shape.

"This will give (a shopper) a better idea of what the dress will look like on her," says Michele Von Plato, a vice president at the nation's largest bridal chain.

Stores are using more realistic versions of the usually tall, svelte, faceless mannequins in windows and aisles. It's part of retailers' efforts to make them look more like the women who wear their clothes. That means not only adding fat and hair, but also experimenting with makeup, wigs and even poses.

http://abcnews.go.com/Health/wireStory/mannequins-makeover-real-22265201


Bye bye, Brazilian: Backlash to the bare bikini line has begun

If you've flipped through any celebrity or fashion magazine — or, for a clearer picture, a copy of Playboy — over the past 10 years or so, you've seen the growing (or rather diminishing) trend in hair down there. Bikini areas have gone bald, if you're to draw conclusions from what you can't see on the ladies in the sheer dresses.

But recently celebrities such as Cameron Diaz, Gwyneth Paltrow and Jenny McCarthy have let on that they prefer a more natural look. Kathie Lee Gifford made her feelings about female grooming uncomfortably clear a while back on TODAY. Add to the celeb praise of the "'70s vibe" the addition of merkins to American Apparel mannequins and the appearance of a character in “Girls" flashing abundant foliage, and it seems like a backlash might be in the works.

Gwen Flamberg, Beauty Director at Us Weekly, says that while the "the hairless style" may still be predominant, "for better or worse" American Apparel has set beauty trends, and "with Cameron Diaz speaking out about going natural, we may see the pendulum swinging in the other direction."

But before we get into the backlash, let's take a look at when and why it all seems to have disappeared. Of course, artwork back to antiquity depicts smooth nether regions, while online chatter credits, or blames, '80s pornographic movies and magazines for the most recent extreme trimming fad.

http://www.today.com/health/bye-bye-brazilian-backlash-bare-bikini-line-has-begun-2D11988259?lite&lite=obinsite
Latest Discussions»Alliance Forums»History of Feminism»American Apparel Now Acce...