The Sanders Show: Welcome to 'Bernie TV'
Excerpt:
He's the host, not the guest, and everyone here works for him, or the newly revamped studio run by the Senate Democratic Media Center. The voice of an aide comes over the P.A. system. "Alright Senator, we're ready in 5...4...3...2..."
"Well, welcome everybody," Sanders says, kicking off the fourth episode of "The Bernie Sanders Show."
Pretty much every politician today is trying to use social media to get their message out to supporters and around the filter of the mainstream press. But no one is doing it with quite the ambition of Sanders, whose new talk show on Facebook Live is just latest project of a mini-media production house being run out of his Senate office.
Guests on "The Bernie Sanders Show" have so far included Rev. William Barber, the leader of the "Moral Monday" movement, anti-fracking filmmaker Josh Fox and former "Science Guy" Bill Nye, whose conversation with Sanders about climate change racked up 4.6 million views and 25,000 shares. The Vermont lawmaker spends no money on advertising or promoted content. For Sanders, it's all about controlling his message, getting around the "corporate media."
"It gives me an opportunity to speak directly to many millions of people about the work that we're doing about the issues that we consider to be important," Sanders told NBC News. While his calls himself a "luddite," Sanders has long used the feedback he gets on social media posts to hone his message and better understand what his audience is responding to. Now, like every other digital content creator, he's looking to get more invested in video.
"What my young people tell me — and nobody over 12 really understands this — is video is increasingly important," he said. "And I'm not particularly happy about that. I kind of think it's OK for people to actually read for five minutes. But I'm told less and less that that's the case and that people increasingly want to see video. So we'll do video."
http://www.nbcnews.com/storyline/democrats-vs-trump/sanders-show-welcome-bernie-tv-n741571
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This is awesome, Bernie awesome. 
