Sanders dominates, Buttigieg surges in 2020 social media battle

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Sen. Bernie Sanders (I-Vt.) is dominating the Democratic presidential primary on social media, but South Bend, Ind., Mayor Pete Buttigieg is on the rise, an analysis of Facebook, Instagram and Twitter data by The Hill shows.

The data, gathered using an online tracking tool called CrowdTangle, offers a glimpse into how the 2020 Democratic primary is playing out on social media. Taken together, the data paints a picture of who’s rising and who’s falling in the race for digital dominance.

Social media doesn't measure a candidate's actual support among voters, but it provides a rough picture of a presidential hopeful’s influence and exposure online at a time when social media has gained an outsize presence in politics.

The Hill’s analysis looked at changes in the social media followings of 2020 presidential contenders, as well as their total interactions — the number of times a user likes, shares or comments on a particular post.

The data shows Buttigieg’s online popularity surging in recent weeks, while that of another 2020 contender, former Rep. Beto O’Rourke (D-Texas), has largely stalled.

At the same time, Sanders has maintained a massive lead when it comes to his total interactions on Facebook and Instagram.

https://thehill.com/homenews/campaign/440509-sanders-dominates-buttigieg-surges-in-social-media-battle

For what ever you think social media is worth. I venture to guess not everyone is on these sites.