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Thu Jul 11, 2019, 08:35 AM

What we learned from Politico's report on Elizabeth Warren's unorthodox campaign

By Christina Prignano Globe staff, July 10, 2019, 12:17 p.m.

As she runs for president, Senator Elizabeth Warren is breaking away from a long-established campaign playbook that powers an influential and profitable consultant industry in Washington, according to a profile in Politico.

The D.C.-based political news website reported Tuesday that Warren is building on her risky decision to forgo high-dollar fund-raisers, which has so far paid off with the news this week that she raised $19.1 million in the second quarter. Warren has resisted hiring the expensive outside firms that create television ads, give advice, and conduct polls. Instead, she is relying on a huge staff of 300 for many of these tasks.

Here’s what we learned from the story about Warren’s campaign:

■ Campaigns often contract with outside firms to poll voters on their views of the candidate, test a new message or idea, and create advertising. Warren has not hired a polling company, and her staff is internally producing digital media and advertising with a team of 15 staffers, in addition to buying digital ad space.

■ Warren aides told Politico that the strategy has let the campaign respond rapidly to the 24-hour news cycle, including when it released one of her policy proposals, complete with a suite of digital content and ads, within three days of Alabama passing its restrictive abortion bill.

FULL story: https://www.bostonglobe.com/news/politics/2019/07/10/what-learned-from-politico-report-elizabeth-warren-unorthodox-campaign/UpXscBgg81cPUCgWwtZJMK/story.html

Democratic presidential candidate Senator Elizabeth Warren. (CHARLES KRUPA/ASSOCIATED PRESS)

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