August 1, 2022

I wrote about this in my Indivisible group's Call to Action email this week. REPETITION!!!

Notes for the New Week:
Campaign season is close at hand! We’ll be working to persuade voters to see things our way, locally, statewide, and beyond. Sharp tools and smart psychology are our best friends!
REPETITION, for example:
“For too long, Democrats and the Left have let the Right claim ‘freedom’ when they stand for nothing more than being authoritarians, and taking away our freedoms! And so what a freedom message does is - it allows us to both clearly articulate exactly what the other side is doing (activate loss-aversion, which is an incredibly potent form of political persuasion); AND say what we’re FOR. And to do all of that with a single frame that you can repeat over and over and over again. And that repetition is really key, because once a message is more familiar to listeners, absent the content, regardless of the content, it is more popular and more persuasive just for being familiar.”
Anat Shenker-Osorio, Founder, ASO Communications, interviewed on MSNBC, 7-30-22
https://www.asocommunications.com