http://designtaxi.com/news/365215/Powerful-Ad-Asks-What-If-Your-Loved-Ones-Were-Homeless-On-The-Street/

From the link -

If you’ve ever walked past a homeless person begging on the street and pretended not to see them, this powerful ad for the New York City Rescue Mission will make you think twice about your actions.
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Brilliantly conceived and executed, the ad reminds us that it could be anyone’s loved ones who are on the streets, and that the homeless people we walk past everyday are human beings who deserve dignity and respect too.

http://www.makethemvisible.com/