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bigtree's JournalObama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites
President Barack Obama isn't getting lots of accolades for his debate performance last night, but his digital campaign team might deserve them when it comes to combining digital media planning and direct response messaging. Today, Obama for America is running the Promoted Trend on Twitter using the #ForwardNotBack hashtag leading to a video that came together in mere hours.
Obama is also running anti-Romney expandable ads on key swing state news sites with a message aimed squarely at younger voters, along with a more-general anti-Romney ad takeover mirroring the #ForwardNotBack theme on HuffingtonPost.com.
The Obama paid trend links to search results topped with a video tweet from the Obama camp: therein lies about a minute-and-a-half of mainstream media response to the debate, all suggesting statements by Republican Mitt Romney were light on facts. TV coverage clips are coupled with several screenshots of equally damning conclusions on Twitter about Romney statements from non-partisan fact-checking groups FactCheck.org and Politifact.
"The results are in. Romney played fast and loose with the facts," states text that introduces the Obama video. (http://www.democraticunderground.com/10021467229)
Before the debate, Obama's campaign surrogates played down his chances of scoring high points last night, in part because Romney had more recent debate experience and more time to prepare. Today's video-enhanced Twitter move seems to follow that strategy. Rather than highlighting the President and his own words, the video uses trusted media outlets to reinforce one of Obama's primary messages last night: Romney's claims regarding issues such as healthcare and his tax plan are not based in fact.
read: http://www.clickz.com/clickz/news/2214850/obama-attacks-swiftly-on-twitter-jabs-romney-on-swing-sites
Watch the polls . . . none of the superficial, performance judgments about the debate will matter
Folks who are undecided at this point won't be swayed by a scowl or a sneer. Romney is challenged to find votes from a narrow group of undecided voters. I'd be surprised to see even a dent in that number post-debate.
More important, he didn't do anything to change the most damaging feature of his personality, which is his lack of concern for the plights of average Americans. He focused his defenses on millionaires, insurers, providers, banks; contrasted against Pres. Obama's sharp focus on the plights of the vast majority in the middle-class.
Jackassery in one debate isn't going to overcome the narrative already cemented on Romney by the Obama campaign; that Romney is a wealthy elitist who cares more about propping up corporations and the rich, than he does about helping average Americans grow and prosper.
Watch the polls.
Watching the debates, voters will be looking to make judgments about both candidates
Romney will certainly be of interest to voters watching, because he's relatively unknown right now (yes, even despite the exposure he's had over two election cycles and everything in-between).
However, President Obama will also get a close level of scrutiny, because of the cottage industry of misinformation and distortions about his person and policies.
Here's how the dynamic should work;
Romney will confirm the worst voters have heard or read about him. He's wrapped his policy around the worst of his personal privilege and greed. The rest is a demagogic and prevaricating attack on Barack Obama's character and record.
President Obama will easily render all of that nonsense, that republicans have convinced themselves he represents, moot and ridiculous. Barack Obama will resemble none of that; instead, the debate will be a welcome platform for his very inclusive, and substantive appeal.
Romney can't sell his economic plan because it doesn't add up. He can't sell his foreign policy criticisms because he's functionally clueless, even with cues from the Bushites advising him. He can't even sell himself. With or without zingers, Romney will be left looking like a spoiled brat who's too privileged and elitist to actually care a wit about the voters watching.
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