Including some on this site.
Here's a few reasons:
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Psychologists say that many of us fantasize about being billionaires, meaning that when they root for Musk, they're really rooting for what they perceive as a version of themselves — namely, as masters of the universe, "winners" in every sense that mainstream society deems worthy. In the process, they also reveal their own deep feelings of inadequacy.
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And, unsurprisingly, they also checked the right demographic boxes to benefit from various forms of societal privilege. For one thing, they are almost always white. For another, they are almost always male.
...
"Basically the difference between what we would call a psychopath and people that we admire is like a surgeon or a killer, a judge, or a gangster, they may have some of the same characteristics, but are either at a different intelligence level or they're doing things that are actually unacceptable to society," Bieber explained. As Landay explained, psychopathic tendencies consist of three personality traits: boldness, "such as interpersonal dominance"; lack of empathy and a tendency toward being mean; and disinhibition, "such as impulsivity."
"Essentially, individuals with psychopathic tendencies have the potential to be much a much worse than average jerk, yet because of those very qualities, it's plausible that they might find great success in business organizations," Landay told Salon.
https://www.salon.com/2022/04/29/the-of-elon-musk-why-do-some-of-us-worship-billionaires/