June 6, 2019

What we are seeing right now from Elizabeth Warren is nothing short of brilliance

I have been thinking a lot today about how to say this. I'm not too great with word-smithing when I have strong emotions rolling around in my gut.

But Elizabeth Warren is doing something now that seems like it should be so simple but apparently is not because no one does it.

She links the big picture to individual lives.

It seems like it should be easy but I have not heard it like this before. Not even from Obama.

HER VISION FOR AMERICA IS FULLY REALIZED. I need to say that again. HER VISION IS FULLY REALIZED.

She has linked all components -- data, numbers, studies, laws, history, policies, structures, values, beliefs -- and produced a flowing, elegant, profound, brilliant vision that is fully realized and complete in all components and that resonates at the deepest core. From the big idea, to the bottom line nuts and bolts. From the vast role of the federal government, to the daily life of a single working mom.

She sees how all the pieces fit together. She knows where the levers are. She knows how this vast system relates to our most basic and fundamental progressive values. And most importantly - she knows how to express it in a way that not just makes people understand, but that moves them.

We don't try to squeak out our progressive values from an intractable system. WE START WITH THE VALUES AT THE TOP AND MAKE THE SYSTEM SERVE US. We should not live like we are at the mercy of the system. We must MAKE the system that serves us best.

She uses simple words. She uses metaphors. She leads with values. She is authentic. She does all the things cognitive science says are critical for effective communication. But I believe she does it naturally, not as a part of road map she read in a communications book.

It's fine to say let's have voting rights - because democracy!

But she is very far beyond that.

When she tells the family story of her mom going out to get a job when her father was sick, saw how critical it was that that job generate the money to keep her family afloat..... WHO DOES THE GOVERNMENT WORK FOR. A government that sets the minimum wage is a government that determines if a family like hers sinks or swims. If the government doesn't work to help someone like her mother, then who does it work for. "The minimum wage needs to ensure that a mama and a baby can make it."

She may be the one candidate who actually seems to have DONE SOME HOMEWORK to prepare for her run. To have developed her own policies from her own extensive knowledge and heart, and fully realized them from top to bottom. Fully integrated them up and down and across. From vision all the way down to the words of legislation.



The fear I have is that the media - the Chuck Todds, the Mark Halperins, the Ken Vogels, the Maggie Habermans - will treat her like shit while they fawn all over trump and destroy her chance to win. Just like they did to Hillary.

June 3, 2019

Jared and Ivanka are Tom and Daisy from The Great Gatsby

"They were careless people, Tom and Daisy. They smashed up creatures and things, then retreated back into their money, or their vast carelessness, or whatever it was that kept them together, and let other people clean up the mess they had made."

There's even a parallel to the killing of Khashoggi with Myrtle Wilson.

June 3, 2019

BOOM! here is THE message the Dems should push now: THE MUELLER REPORT IS A SMOKING GUN

"THE MUELLER REPORT IS A SMOKING GUN"

It is simple.

It is clear.

It is short.

It is informational and fights the "No Collusion and No Obstruction" propaganda.

Every Dem must repeat this over and over and over again, in every interview, in every speech, across all social media platforms.

repeat repeat repeat

Cognitive science proves that messages need to be SIMPLE and REPEATED to penetrate. Cognitive science proves that metaphors are powerful, effective, and fire up frames in the brain.

"THE MUELLER REPORT IS A SMOKING GUN" makes clear the report DOES show evidence of serious crimes.

We need to plant this message into the public discourse and public consciousness.

Then proceed to follow the same game plan for individual, main crimes AFTER this message has penetrated and taken hold.
Perhaps something as simple as Yes Obstruction. or Yes Collusion.

Heard this message on the Stephanie Miller show this morning.