Decided to throw his hat in the ring when he woke up in the middle of the night arguing with God in a dream whether or not he should run.
Maybe he heard about the cocaine orgies?

https://www.rustyforcongress.com

"I keep hearing about politicians who keep saying I, I, I. It’s all about them. Then we have the incumbent who is running on his celebrity status. (Who knew)? He is all about me, me, me! Do we really want an I, I, I to replace a me, me, me? What ever happened to you, the people? I,I,I and me, me, me never talk about you."