They targeted a specific group of voters. Unless you knew one of these voters and had discussions with them then you really didn't get the full picture. They were bombarding their Facebook feeds with very professional looking fake stories, and it was all extremely coordinated with Trump's message about Hillary. Trump would give a speech that referenced and insane story, but he'd leave the details out so it didn't sound as batshit crazy to the rest of the public. The target voter would then go, see, Hillary killed a bunch of people, Trump knows it too and he's the only one we can trust.

It was very carefully orchestrated. The guy I know just kept saying, "Man, if it was any other candidate other than Hillary, but she's just done so many heinous things." Those heinous things were fiction