I've heard Tom Perez say several times he embraces Dean's old 50-State Strategy. But here's what Dr. Dean is working on now for the DNC:
Howard Dean, the one-time presidential candidate, former Vermont governor and ex-DNC chairman, is set to head a new data exchange operation that Democrats hope puts them back on par with Republicans in the never-ending race to use voter data to drive Americans to the polls.
“This is game-changing for how we do business for years to come across the Democratic Party ecosystem,” Perez told The Associated Press.
Dean called it “a big breakthrough” that will match what Republicans have established. “I’d sort of given up that we could get it done,” Dean said.
The arrangement would allow the national party, state parties and independent political action groups on the left to share voter data in real time during campaigns. That means, for example, that a field worker for a congressional campaign in Iowa and another for an independent political action committee knocking on doors in Florida could update a master voter file essentially as they work. When a presidential campaign spends big money on consumer data to update voter profiles, the new information would go into the central file as well. And all participating organizations would have access to the latest information.
Parties, campaigns and PACs use that kind of voter data to decide which voters to call and who to visit in person or to determine which voters receive targeted digital ads on platforms such as Facebook and YouTube, among other things.
Currently, political action groups on the left must gather, update and use data independently from the party.
MORE...
https://www.apnews.com/9a47a0def9234e338bc72053e86f221f
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