General Discussion
In reply to the discussion: The Mustang Mach-E is the exciting shape of the electric future [View all]MineralMan
(146,243 posts)However, there are plenty of cars a person can buy in the $20-25k range. Current stats show that the over 55 age group is buying 54% of all new cars. I'd guess most of those folks are not as interested in EVs as younger folks. Younger car buyers are the ones buying the cheap new cars, for the most part. It's not a simple equation, though.
Ford is introducing a plug-in EV that starts at $45k and goes up from there. I'm not sure who the target audience is for that line of vehicles. Your hybrid NIRO makes sense, and is price $10K lower than the lowest price new Ford EV. It's not selling like hotcakes, though, for KIA.
I'm not sure a market segment that will be interested in a Mustang-branded EV exists that is large enough to justify this entire Ford model lineup. Maybe it does, but I'm not really aware of it. That's a possibility. We'll see, sometime in 2020 when the cars are actually available for purchase.
I still see price and driving range as the major limitations for marketing plug-in EVs to American drivers. I think those obstacles are not going to go away, either. The pure EV is a specialty vehicle, I think, in the US market, and will remain so. You bought a hybrid.