Companies pulling ads from X: Disney, Apple, IBM and more -- the list from Axios [View all]
Apple: Sources told Axios' Ina Fried that the company was pausing its ads on X.
IBM: The company said Thursday in a statement shared with Axios that it "has zero tolerance for hate speech and discrimination, and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation."
Disney: A source confirmed to Axios on Friday that it would be pausing ads on X
Comcast/NBCUniversal: Axios confirmed on Friday evening that Comcast is also pausing advertising on X.
Lions Gate Entertainment: A spokesperson for Lions Gate Entertainment confirmed to Axios that it would be pulling all advertising from X.
Warner Bros. Discovery: The company is also pausing its presence on X, per Variety on Friday.
Paramount: A spokesperson confirmed to Axios on Friday that it was pausing ads on X.
Of note: Johannes Bahrke, a spokesperson for the European Commission, confirmed Friday at a press briefing that it would be freezing advertising on X. Bahrke said the EU's executive body had "seen an alarming increase in disinformation and hate speech on several social media platforms in recent weeks, and X is certainly quite effective of that."
How it happened: Musk posted to X on Wednesday "[y]ou have said the actual truth" in response to an X post that claimed Jewish communities support "dialectical hatred against whites."
The White House denounced that post in a statement on Friday: "We condemn this abhorrent promotion of Antisemitic and racist hate in the strongest terms, which runs against our core values as Americans."
X did not immediately respond to Axios' request for comment Friday on the organizations pausing their ads on the platform.