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(782 posts)
Thu Mar 21, 2024, 09:39 AM Mar 21

BTRTN: What's the Slogan on The Blue Hat? [View all]

Born To Run The Numbers notes that Republicans have their "hat" -- the ubiquitous red cap with the words "Make America Great Again." Sure, it may not be the greatest political slogan of all time, but they have one... and Democrats don't. And that's important: Democrats need to be able summarize exactly what they stand for – and why you should vote for them -- in a single, pithy, powerful, memorable 5-7 word sentence. Today, BTRTN makes its recommendation for what should go on the "Blue" hat:


Excerpts: "Smart marketers understand the golden rule of advertising: focus. You must find a singular, powerful message... simple enough for your target to remember what you stand for, and powerful enough to engender loyalty, advocacy, and action... Put a great tagline on the end of your commercials, your digital ads, your direct marketing, and suddenly all of your messaging begins to feel cohesive, consistent, and additive. It multiplies the impact...

"So what slogan should go on the blue hat? Today let’s walk through a disciplined methodology to find the right words. You may not agree with the slogan I recommend, but perhaps you’ll feel compelled to join us in urging Democratic leaders to come up with something that is powerful and poetic...

"We need a hat. Now..."

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Keep America a Democracy Lonestarblue Mar 21 #1
"There's more to making America than greed" Conjuay Mar 21 #2
How about: "We Don't Need No Stinking Ball Cap With An Empty Meaningless Quip On It" marble falls Mar 21 #3
I don't think we should take advice from born to run the numbers anyway Walleye Mar 21 #5
Kinda my point. At least about political ball caps. marble falls Mar 21 #8
Did you... reggieandlee Mar 21 #19
But a fucking cap will solve EVERYthing. Did you even read the article? You "suspect" ... marble falls Mar 21 #20
Protect democracy, it's a big fucking deal. Walleye Mar 21 #4
"We Vote" DBoon Mar 21 #6
vote. tell them ruth sent you. mopinko Mar 21 #13
Good, wouldn't want the GOP to think I'm Ruthless. Until it's too late. marble falls Mar 21 #17
"Make America Good Again". Mister Ed Mar 21 #7
"Jobs, Opportunity, Equality" sinkingfeeling Mar 21 #9
oh! I like this one! Tesha Mar 21 #10
Make America Sane Again SocialDemocrat61 Mar 21 #11
Haven't worn a hat since the Army HAB911 Mar 21 #12
Citizen or Subject cachukis Mar 21 #14
I don't get my political views (or news) from baseball caps. Aristus Mar 21 #15
Just curious... reggieandlee Mar 21 #18
make america smart again. dark brandon AllaN01Bear Mar 21 #16
"I'm with Brandon" librechik Mar 21 #21
We don't "need" a hat slogan. If something comes up organically and it works, fine, but... Bucky Mar 21 #22
How's your 401K? NT Happy Hoosier Mar 22 #23
Would lock him up work? LHU? LHUN? LHURFN? ecstatic Mar 22 #24
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